My Recce

Target Audience

Our Adverts target audience is a similar audience to the tv show Bid Tv. Our advert encourages people to buy our product (chest of draws) as soon as possible. we plan to show our advert on websites such as youtube and other video hosting websites. Our adverts will appear on videos such as diy videos and furniture videos.

Advert

Storyboard

AD Script

TV commercial script

Part 1 (Chris)

Camera zooms in on chest of draws, and then fades out to Chris’s face, “hello there, I’m Chris Thorpe proud owner of this unique chest of draws, this may seem like any other chest of draws to you, but it is actually quite special”. Camera fades back in and then proceeds to zoom in on its different features such as the spacious storage compartments. Chris then proceeds to describing each compartment and its qualities. 

Voice over: Background music that fades as speaking takes centre stage.

Part 2(Jay)

Camera zooms out of chest of draws, chris begins to tell potential buyers the price of the product and where you will be able to buy it. ‘ this product is being sold for just £399! and it arrives ready made. This product is sold at all major furniture stores across the UK (free UK delivery). Reduced prices are available during a limited time only!’

Part 3 (Amy)

Amy records whilst Jay is taking part in the commercial.

(Chris wrote Part 1 of the script)

(Myself (Jay) wrote Part 2 of the script)

(Amy wrote Part 3 of the script)

Booking Forms

I took this photo using a camera provided by the school (Nikon coolpix).

Our group were all available in the third period on the 24th of may and were all able to record and edit our advert at this time.

Contingency plans.

Missing personnel: We would replace Him/Her with a temporary replacement.

Broken equipment: Replace with alternate equipment and if necessary, pay for damages.

Bad weather: in the event of heavy rain or snow, we would suspend recording date.

Sickness: In the event of an illness in a group member we will refer to the missing personnel list.

Equipment.

Video Cameras.                                                                                      Date:
Tripod.
Chest of Draws.
Apple mac.
Imovie
Microphones.
Batteries.
Cables.

Estimated costs using professional rates.

The equipment we are using for the three day shoot (professionally) would cost £300. However our equipment is being provided by The Beacon School.

Estimated time for production process including editing.

Our group estimated the length of the production process and we came to the conclusion of a max of 6 days to finish. Tasks that will consume most of our groups time is the filming and editing process. Filming etc should take a maximum of 3 days leaving another 3 to edit, which our group can easily achieve.

Recce

We sent chris to do the recce for our advert whilst myself and amy took pictures for the product

Production Process

For the production process me and my group plan to -

Planning Market research, Questionaire, Target Audience, Brain Storm, Initial Ideas, Budget, Roles and Responsibilites, Copyright, Description, Brief, Time, Contigencies, Materials, Equipment, Schedule,Production Diary Deadlines, Updates, Minutes, Agendas, Decisions, Agenda, Attendence, Booking, Reeces and Risk assessment Space, Hazards. Dangers, Concerns, Health and Safety, Permissions, Suitability, Production Rhersals, Skills, Casting, Script, Mise en Scene, Etiquette, Working practices, Writing, Filming, Editing, Evaluation Feedback, Level of Success, Conclusion, Process Evaluation, Product Evaluation.

Product Description

The product our group are looking at is -

A standard sized cupboard with a white finish.The cupboard is used to store things such as items of clothing like jumpers and t-shirts. An estimated 20 T-shirts can be held in this small and compact common furniture. Silver modern design of handle that is easy to use on each draw,a very abstract and original design. It Can also be used to store school work and papers alike. an overall very useful storage space.

Production Timeline

Product Timeline on Prezi
I made this 'Prezi' presentation myself with some
 information provided by chris and amy

Media Terms

This prezi was created by myself

Media on Prezi